Alex Detmering » Video

CrossFit HQ Hire Me | Production Sample

Alex Detmering — Wed, 22 Oct 2014 05:45:51 +0000

CrossFit is an extreme fitness training method and a rapidly growing company, and I am a big fan of both. Being a devoted fan, I wanted to see if I could work for CrossFit’s headquarters as a writer/content manager. But…there were some challenges:

1. CrossFit rarely (if ever) posts job openings, so their staffing needs are relatively unknowable.

2. CrossFit only seems to hire people that they know or that impressive them. I was neither.

3. Thousands of people want to work for CrossFit, so I gaining visibility would be difficult.

Confronted with an unconventional challenge, I decided to take an unconventional route: I would create a fitness media event, snag CrossFit’s attention, impress them, and score at least an interview (maybe a job). For the event I devised an exercise challenge. I would issue a public challenge to CrossFit, and two weeks after I would do burpees (a loathsome pushup to standing jump combination) nonstop until CrossFit contacted me. To ensure sure CrossFit was watching, I created a website, Facebook page, and the video challenge itself, which I sent to scores of publications, online and print, and posted on Facebook, Twitter, etc., to get the word out.

CrossFit contacted me back almost immediately after I began my media campaign. After thanking me, they informed me that they didn’t currently need a writer.

Disappointed, I looked back on what I had been doing, only to notice that thousands of CrossFitters viewed my video challenge. I had to switch gears. Instead of getting a job, I decided to go after a record: the most chest-to-the-floor burpees in a day. The current record, as far as I could tell, was 4000. 4020 it would be. And two weeks after I issued my original challenge, I beat the record and received a remarkable response from my viewers. 1300 unique viewers had tuned in to watch my record-breaking attempt…at an average viewing time of 7 hours.

I may not have snagged the job I wanted, but I certainly earned respect from the CrossFit community.

“Is Bitcoin Anonymous?” | Production Sample

Alex Detmering — Wed, 22 Oct 2014 05:20:04 +0000

I created this video to get the attention of Coinbase, an elite Bitcoin startup based in San Francisco. I had some experience animating from the video I created for Ripple Labs, but the visuals I produced for this clip really pushed my skills.

Now, for some context. The animation was meant to be an example of an animated answer to a Bitcoin/Coinbase FAQ…in this case whether it’s anonymous or not. After a week of persistent effort, this came out of the hopper:

The video got the attention of the recruiters, and I got the interview, but you can tell me what you think.

Alex talks about critical thinking | Lesson Clip

Alex Detmering — Sun, 24 Nov 2013 17:19:33 +0000

Having a good grasp of critical thinking is essential to good writing, and, in this clip, I explain the

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Alex talks about clear writing | Lesson Clip

Alex Detmering — Sun, 24 Nov 2013 17:05:10 +0000

In this clip, I discuss what makes clear writing clear. I teach on this and other basics of composition in all my literature and writing classes.

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Alex talks about Shakespeare and authorship | Lesson Clip

Alex Detmering — Sun, 24 Nov 2013 14:21:54 +0000

This is a clip from The History of British Literature course I taught. Here I focus on understanding the important conceptual differences between our context and one in which the text was created. For additional reading on the topic, check out the essay “Against Thinking” by Peter Stallybrass.

Lesson Clip: Alex talks about how wealth is created

Bryce Steinhoff — Sat, 09 Nov 2013 01:36:18 +0000

This is a clip from a lesson introducing classical concepts in moral philosophy from my course entitled The Literature of Morality. If you’re interested at all in the basics of economics, here are some resources you might want to explore.