Head of Marketing Strategy
Basis Technology. March 2018-present
– From educational booklets like The Honest Guide to AI for Risk to a grant application awarded $2 million, directed the end-to-end production of multiple major content projects
– Developed and implemented fundamental company narrative, mission statement, about statement, and branding direction
– Created a thought leadership and lead generation PR strategy resulting in scores of placements and hundreds of leads without additional company investment
– Experienced partnership creator and manager, having conceived and developed content and events in collaboration with nearly a dozen earned corporate partners
– 5 years of startup and small firm experience—environments that required initiative, self-motivation, adaptability, and a diverse skill set
Creative Director
Prattle. March 2016-March 2018
– Led all creative production, including all branding, the entire design and build of prattle.co, all blog content, contributed articles, videos, ebooks, white papers, brochures, presentations, infographics, business cards, icons, etc.
– Developed and led the marketing and PR team, leading to key placements in the Financial Times, Bloomberg, CNBC, Quartz, and MarketWatch
– Developed and managed all marketing goals, reporting, analysis, and automation
– Managed promotion behind launch of niche financial product, generating hundreds of key leads at target firms
Content Director
Prattle. March 2015-March 2016
– Ghostwrote How the Fed Moves Markets, published by Palgrave Macmillan
– Managed a team of 5 Harvard and Washington University-St. Louis Alums
– Mastered sophisticated financial concepts then wrote on the same topics with low turnaround time
– Caught and rectified analytical and procedural errors within complex financial data and analyses
Marketing Intern
Javelin, Inc. October 2014-March 2015
– Managed communication with hundreds of potential clients, sponsors, and partners, proving to be a reliable, self-motivated, and proactive coordinator
– Conceived, created, and published a popular Vine video series; presented to prospects at conferences; wrote copy for websites, emails, and various marketing materials
– Conducted marketing and financial research that factored into partner-level decisions
Freelance Writer
ButcherJoseph & Co. September 2014
– Rewrote ButcherJoseph & Co.’s site copy
– Explained complex financial processes in inviting, intelligent, and informative prose
– Quickly mastered the firm’s product and vision
Editorial Intern/Contributor
Ripple. March 2014-August 2014
– Mentored by Alec Liu, former VICE staff writer and editor
– Trained to research, write, and proof original pieces for online publication
– Wrote the most widely shared article on the platform, “5 Crazy Payment Practices We Accept as Totally Normal,” featured in Business Insider and the San Francisco Gate
